The streaming platform Twitch has seen tremendous growth since its inception in 2011, launching mainly as a platform for videogame players. Over the years, it has branched out and become a multifaceted streaming platform that is renowned for esports and other types of gameplay streams. Another notable recent trend being the expansion of online slot streaming, with thousands of top online casino enthusiasts watching professional gamblers playing slots for huge stakes.
These slot streaming channels are a unique yet entertaining way to explore new and exciting slots and other casino games. Some of the biggest Twitch casino streaming stars, including the likes of TrainWrecksTV, Roshtein, ClassyBeef and LosPollosTV, enjoy tens of thousands of viewers.
But just how do these Twitch channels make money? Are they even paid at all? We at SlotSource.ca are here to answer these questions and more! So, continue reading our extensive guide to discover all there is to know about slots streaming on Twitch.
How Twitch Streaming Works
To those still unfamiliar with Twitch, it can seem like a very confusing site. However, the platform is relatively straightforward to navigate, and with the proper hardware, anyone can broadcast their gameplay on Twitch.
The streaming platform created Twitch Communities to help audiences find new streamers and help streamers share content with relevant viewers. However, now a thing of the past, Twitch Communities was replaced by Tags in 2018. Ranging anywhere from ASMR to Fortnite, from Sports & Fitness to Slots, there are many Tags featured on Twitch, so even streamers who specialise in the most niche and uncommon areas can find an audience.
What’s more, casino streamers share their screens with fans and followers, who can watch them spin slots live. Viewers who find a streamer they enjoy can ‘follow’ them, so next time they log in, they can automatically see if the streamer is online or not in their sidebar. During live streams, new followers’ usernames are displayed onscreen, and this is an excellent way for streamers to interact with their audiences and build up relationships with viewers. These relationships are a vital aspect of how streamers earn money.
How Do Twitch Slots Streamers Make Money?
As Twitch as a streaming service has developed, so have the ways to make money on the platform. Slots streamers on Twitch can use any one or a combination of the below methods.
Affiliate links are the gold standard for streamers and having them will give viewers the confidence that the streamer in question is, at least, relatively well-known and trustworthy. Separate online gambling sites and other advertisers can pay for unique links in the descriptions of casino streams, which appear underneath the broadcast window or within the About section featured on the streamer’s page. Links from online gambling brands make it much easier for casino affiliates to record traffic sent to respective sites.
The various ways casinos pay streamers through affiliate links are:
- Pay per click (PPC) – Streamers earn money whenever a potential customer clicks on a link.
- Pay per paying customer – Casinos pay streamers whenever a viewer registers or deposits at their online casino through an affiliate link.
- Pay for revenue earned from customers – Streamers make a specific amount whenever the online casino generates revenue from customers who sign up and wager at sites through their affiliate link.
Occasionally, online casinos will dish out unique bonuses directly to slot streamers on Twitch to entice them to play for longer at particular sites or on specific slots. While this is a great way to attract Twitch viewers to play at certain online casinos in the short term, it is less likely to cause sustainable growth in the longer term. Many viewers see this simply as an advertising gimmick.